LOS ANGELES (AdAge.com) -- In March, Paramount became the first (and so far, only) major studio to make thousands of movie clips available for use on the internet. The studio launched VooZoo, a sort of catchphrase-generating application that allowed Facebook users to "quote" lines and even entire scenes from their favorite Paramount films by sharing an actual film clip.
Paramount has inked deals with all major U.S. cellular carriers to expand VooZoo from an app on Facebook to one available to anyone with a web browser.
Since then, VooZoo has quickly exploded, adding 20,000 members a day, eventually becoming used by several hundred thousand Facebook users. VooZoo clips are designed to promote Paramount movies that are either in theaters or on DVD, and give users the option to buy the "clipped" movie on DVD via a link to Amazon.com.
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Reel Pop is The Hollywood Reporter's blog devoted to the wild world of Internet entertainment.